Case study
ZuriLit
Visual identity for ZuriLit – a professional network connecting Lithuanian professionals in Zurich.
The Challenge
A clear look for a professional network
ZuriLit wanted a clearer visual identity that could unite the network under a single, recognizable brand. The goal was to develop a professional and inclusive look that could strengthen communication and function consistently across the website, social media, and other digital platforms.
The Solution
An identity that creates connections
The visual identity was developed as a flexible design system including a logo, color palette, typography, and graphic elements that create a clear and recognizable look.
The result
The result is a comprehensive visual identity with a new logo design, color palette, typography, and graphic elements that give ZüriLit a clear and recognizable look. The design system creates a cohesive thread across the website, social media, and digital communication, and can be easily adapted to different formats and needs.
“A visual identity should not only create recognition – it should make it easier to communicate who you are, across platforms and over time.”
