Case study
Hverdagsplan
Visual identity for families and digital design for Hverdagsplan – developed to make family life planning simpler, clearer, and more organized.
The Assignment
More clarity in a busy daily life
Hverdagsplan was developed based on a challenge many families know well – a daily life filled with appointments, activities, and tasks that need coordination. The goal was to create a visual identity that conveys structure and overview, without losing the feeling of closeness, calm, and family life.
The Solution
A visual expression with room for everyday life
The visual identity for families was developed as a warm and flexible design system that combines structure, overview, and closeness. Logo, typography, color palette, and graphic elements are developed to create a calm and recognizable expression that reflects Hverdagsplan's idea – to make everyday life a little simpler. .
The flexible design system gives the brand a clear common thread across digital platforms and social media.
The result
The result is a comprehensive visual identity with a new logo, color palette, typography, and graphic elements that give Hverdagsplan a warm and recognizable expression. The design system balances structure and closeness, providing the brand with a flexible visual foundation for communication across digital platforms.
